Our Mission
Personnel
Getting Started

Our Mission

Love 30 Canada campaigns for 30 km/h to become the default speed limit on residential and urban streets. The most compelling reason to propose this speed is the fact that the death risk for a pedestrian hit by a car is at higher than 80% when the vehicle is travelling 50 km/h, but it is at less than 10% at a speed of 30 km/h.

Lower speeds also allow for much better driver reaction time, increasing the likelihood of vehicles slowing or stopping in time to minimize or avoid collision. Also, young children are not cognitively equipped to judge the speeds of cars travelling at higher speeds. For these and other reasons, safe speeds provide an incalculable boon to public health, reducing harm and providing safe passage for people engaged in active transit.

A 30 km/h speed limit can be achieved on most streets without the need for any physical calming, and with minimal impact on driving time once the signals are properly aligned. We accept that on some streets it may be appropriate to have a higher limit based on factors such as vulnerable road users provision such as protected bike lanes. But any limit above 30 km/h should be a considered decision based on local circumstances.

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Personnel

Graham Larkin became Director of Love 30 Canada through his work as Executive Director at Vision Zero Canada, which advocates for the elimination of deaths and serious injuries on Canada’s roads. You can read a short bio here.

On the Love 30 front Graham is indebted to the example of Rod King (MBE) is Founder & Campaign Director of 20’s Plenty for Us, a not-for-profit organisation with 300 local safe speeds campaigns across the  UK.
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Getting Started

Use the menu above to learn more about safe speeds, to start or join a campaign in your community, or to donate. Since Love 30 Canada is a grassroots organisation, the most important goal of this site is to establish a knowledge network connecting you to other community organizers throughout Canada and the world. We welcome your support, and your suggestions about the kinds of tools that you’d like to see available.